Any alcoholic product falls under the list of topics prohibited for advertising. So setting up targeted ads for this client was strictly forbidden. For a long time, new followers were attracted only through various activities, contests, and giveaways. Unfortunately, this strategy doesn't deliver rapid sales growth or a steady influx of new customers. So we were constantly searching for new promotion ways.

Fortunately, Pinta has its own line of beautiful, high-quality beer glasses — and that's what we put on target. To recoup the small budget faster (the whole venture seemed unrealistic, after all), we launched a giveaway for them.

This gave us our first experience with an approved ad campaign — and, of course, we avoided getting the ad account blocked. After all, advertising glassware isn't prohibited by law.

Currently, the Pinta brewery is preparing a non-alcoholic beer variety and is actively running tours of its production facility for fans of the drink. These topics are also welcome as advertising activities.

So even when you fall under a prohibited category, it's entirely possible to find a way out of the situation.